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Word Nerd Wednesday – PRIMAL
“The more things change, the more they stay the same.” I’ve always believed this, and my belief was reinforced on a recent trip to the UK. In 10 days, we saw everything from a Neolithic village built 1,500 years before the Egyptian Pyramids to the site where Britain’s spymasters developed real-life versions of James Bond … Read more
Word Nerd Wednesday – RE-ENTRY
#WordNerdWednesday I’m back from hiatus and excited for the new things we’ve got coming this fall. An old boss used to call the first few days at work after a long vacation “re-entry.” He was equating the experience to what astronauts in a space capsule go through returning to Earth’s atmosphere – a fast, bumpy, … Read more
Word Nerd Wednesday – HIATUS
Hiatus comes from the Latin verb “hiare,” meaning “to stand open.” It originally referred to physical openings like the mouth of a cave or a gap in rocks. People started using it to describe a break in time or events around the early 17th century. In that spirit, #WordNerdWednesday will be taking a hiatus for … Read more
Word Nerd Wednesday – DOG DAYS
Here in New England we’ve officially reached the “dog days” of summer. Hot. Humid. Ick. I always thought we called them the “dog days” because, in this weather, all anyone wants to do is lay around and drink water a la the spoiled family dog. It turns out that’s not true. The term “dog days” … Read more
Users, Influencers, and Buyers… OH MY!
For the past 8 years, all of my work has been with B2B firms. My mission is to help them grow by understanding and meeting their customers’ needs better than anyone else – but that’s trickier in B2B than in B2C. B2B firms serve multiple roles within a single “customer” account. Understanding the needs, perceptions, … Read more
Word Nerd Wednesday – FIREWORKS
Why do we light fireworks on the 4th of July? They’ve been used to celebrate major events in England since the days of Henry VIII. Colonists carried the tradition with them across the pond, and when America declared independence in 1776, Patriot and future President John Adams suggested including them in what he assumed would … Read more
Word Nerd Wednesday – AZALEA
I recently learned that the name of the Azalea flower comes from a Greek word for “dry, withered, or parched.” Some say it’s because the plant does well in dry sandy soil. As someone with a horribly black thumb, I have no idea if that’s true or not! (Gardeners feel free to weigh in) But … Read more
Word New Wednesday – GAME-CHANGER
Earlier this week I saw a cartoon that felt perfect for today’s AI-obsessed world. The caption read: “Before using game-changing technology, you have to know which game you’re playing!” Technology that helps in one game (industry) might be counterproductive in another. For example, financial services is a notoriously conservative industry. For some firms, waiting to … Read more
Word Nerd Wednesday: POWER CORE
n 2006, Jeanne Bliss introduced the concept of “Power Core” – the part of an organization that sets the tone and drives the agenda. She found six archetypes: Product Power Core, IT Power Core, Marketing Power Core, Sales Power Core, Vertical (Industry) Core, Customer Power Core. Does one of those resonate? To identify your organization’s power … Read more
